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Analytics in OBM vs RTM

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Posted on by 127
Hello everyone, 
 
I need some guidance/explanation on this. 
 
I see for example in a newsletter I have sent out (different months) using OBM that the open rates are much higher (Say 70%).
 
I have sent the same newsletter using RTM in a different month and the channel open rate is 26%. 
 
Am I missing something? Please help.
 
Regards, 
 
M