Skip to main content
Suggested answer

Analytics in OBM vs RTM

editSubscribe (0) ShareShare
Posted on by 127
Hello everyone, 
I need some guidance/explanation on this. 
I see for example in a newsletter I have sent out (different months) using OBM that the open rates are much higher (Say 70%).
I have sent the same newsletter using RTM in a different month and the channel open rate is 26%. 
Am I missing something? Please help.