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Customer Insights - Journeys forum

Remove someone from a customer journey

Posted on by Microsoft Employee

Hi,

Is it possible to remove someone from a customer journey, with the segment reading a dynamic segment? We are wanting to nuture leads but once an action has taken place, what is the best way to get them off the automation so they don't receive any more communication?

  • Suggested answer
    RE: Remove someone from a customer journey

    Hello,

    a customer journey behaves like a pipeline, once a "drop" of the audience has started the journey through the pipeline they will keep flowing. And audience members can only start once in each the journey iteration - and only recurring journey have several iterations ;-)

    You can control the flow I several ways:

    1. Design different pipes in the journey each starting with its own segment which provides the exact audience you need for the stage of your journey. This is very useful when audience members can fall out and may also fall into a certain criterium on the path.

    2. Using consent management: If the criterium that an audience member is (even temporarily) is missing a consent that you required for a customer journey, then it will be but on hold in the customer journey pipeline until the required consent has been provided - e.g. motivated by a parallel reconsenting journey

    3. Using a suppression  segment: On the journey details you can set a suppression segment. If the journey flow identifies that an audience member is part of the suppression segment, then it will be taken out of the journey pipeline iteration for good. So if the audience member would fall out of the suppression segment it would not continue or start again in the journey.

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