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Customer experience | Sales, Customer Insights,...
Suggested answer

Create a lead view for sales users of members of segment/campaign

Posted on by 30

Hello,

We want our sales team to work on leads (not contacts) so that they can utilize the out of the box 'Qualify' feature when a lead is ready to move to opportunity.

Therefore, we want to share with our sales users the leads (that are paired with a parent contact for emailing) that are in a particular segment/campaign/customer journey.

Further to that, we would like to share with them different views, such as which segment members clicked on a particular email/link so that they are only following up with the people that have responded to the email.

Do you have any suggestions on how to accomplish this? Are there features of D365 that we could be utilizing to accomplish this? In Salesforce I have used the campaign object which made it very simple to add members and show what they did in each instance (open, click, unsubscribe, etc.) but I'm struggling to find this type of feature in D365. The campaigns feature in D365 doesn't seem to work the same way, but perhaps I'm missing something.

Thank you for your help in advance.

Kris

  • Suggested answer
    Eiken Profile Picture
    Eiken on at
    RE: Create a lead view for sales users of members of segment/campaign

    Hi Kris,

    Do you want that sale users can see the email open, click etc directly on the lead for following up?

    If yes, you can use scoring model in lead. Click on the email and then add the score

    pastedimage1679649519428v1.png

    See the lead scores here.

    pastedimage1679649652902v4.png

    pastedimage1679649704248v6.png

    Please refer to the following link to create scoring model.

    Create lead scoring models (Dynamics 365 Marketing) | Microsoft Learn

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