Incremental Transition : continue to use OBM Subscription Centre in RTM

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Posted on by EK-22080859-0

Hi there,

I am currently preparing for the RTM-OTBM Transition for our clients. In the Microsoft RTM transition playbook they mention 2 ways of transiton:

Incremenal Transition: If you're adopting the "Incremental Transition" approach and running Outbound and Real-time journeys journeys in parallel, continue to use Outbound Marketing Subscription Centre in Real-time journeys Email.
Full Transition

For our client it would be easier to to the incremental tansition because of the consent management from external tools. My question, if we setup the OBM Subscription Center in the RTM Compliance Centers - will this subscription centers still be available after June 2025, when OBM will be depreciated? Does this anyone know? Because the subscription center is linked to a OBM form.

many thanks for your info.

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EK-22080859-0 13 on at

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Anyone can help or is there a support of Microsoft?
Edgar@LCI 61 on at

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Anyone has info on this? We are wondering the exact same thing , its already January 2025.
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PaulineKolde 732 Moderator on at

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Hi,

I am sure that the outbound subscription centers will not work after the 30th June. I would advise to start with the realtime compliance profiles directly.

Hope this helps!