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Microsoft Dynamics CRM (Archived)

best way to representing resellers in leads and opportunities

Posted on by 360

We use Dynamics 365 primarily for sales and service.  Our sales distribution model includes a reseller component, i.e. we sell our products via resellers.  Out of the box there doesn't seem to be anything that allows us to associate a lead or an opportunity with a specific reseller so we added a field to both entities called 'reseller' which looks up the account entity, so resellers are created as 'accounts' and can be added to leads and opportunities while leaving the actual account as the end customer.

This works fine until we try to use associated leads and associated opportunities features for the actual end customer.  The leads and opportunities don't show up, they do however show as associated with the reseller.  

I was wondering if anyone else has had the same situation and what you may have done to get over it?  I'm thinking the simplest way is to create a new entity called 'Reseller' rather than use the account entity.  That's not ideal for us but is manageable.  Any comments / thoughts?

Thanks :)

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  • Suggested answer
    Loic Orue Profile Picture
    Loic Orue 925 on at
    RE: best way to representing resellers in leads and opportunities

    Hello,

    If I understand correctly, you wish to show the Leads and Opportunities associated to an End Customer?

    If that is the case, you need to configure the list's Data Source to target the proper field (the field where your customer is identified in the Opportunity).

    If you look at the screenshot below, you'll notice the "Recent Opportunities" configuration where we use the "Potential Customer" field instead of the "Reseller" field of an Opportunity to populate the list.

    1222.answer.png

    Of course this will not show you the Reseller Opportunities, but you could easily add a second list to the form and use a Business Process to hide/show the proper list depending on an attribute that would identify the account as End Customer or Reseller.

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