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Customer experience | Sales, Customer Insights,...
Answered

Is it possible to build in frequency parameters in segments?

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Posted on by 11

Hi!

We want to build segments based on for example 5 visits on URL xxx, to find persons that has a legitime interest for specifik products?

Does anyone know how to add frequency parameters to segments in Dynamics Marketing (outbound)? Maybe it's possible in Realtime? :)

Thanks in advance!

/Anna

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  • Verified answer
    Haig Liu Profile Picture
    Microsoft Employee on at
    RE: Is it possible to build in frequency parameters in segments?

    Hi Anna Nilsson,

    I think you can definitely use lead scoring to accomplish your wish: https://learn.microsoft.com/en-us/dynamics365/marketing/score-manage-leads#create-advanced-lead-scoring-conditions-by-using-traversals

    pastedimage1666253421598v1.png

    Or you have to get a parameter. You can customize a field in account/contact/lead and use it in the scoring model to do this.

    If you have problems using the scoring model in your breakdown: https://community.dynamics.com/365/marketing/f/dynamics-365-for-marketing-forum/362384/segment-based-on-lead-scoring?pifragment-109121=2#responses

  • Verified answer
    Hari Narayan Singh Profile Picture
    230 on at
    RE: Is it possible to build in frequency parameters in segments?

    Hi Anna Nilsson ,

    You can setup a Dynamic segment to achieve this. Please refer the Image below for the same...

    pastedimage1666268521842v2.png

    Click the "Filters" icon to get the frequency options.

    Please mark this as a suggested answer if this helps you

    Thanks & Regards,
    Hari

  • Anna Nilsson Profile Picture
    11 on at
    RE: Is it possible to build in frequency parameters in segments?

    Thank you, that is great! Do you know what transaction means in this case, clicks, visits or somethin else, or all? :)

  • Hari Narayan Singh Profile Picture
    230 on at
    RE: Is it possible to build in frequency parameters in segments?

    Where do you see this?

    If you can give a little more context on the same...

  • Anna Nilsson Profile Picture
    11 on at
    RE: Is it possible to build in frequency parameters in segments?

    Sorry I meant interactions

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