187542488Mobility, social media and cloud computing are enabling all kinds of new ways for businesses to communicate with their customers.  Digital marketing is a relatively new concept and breaking through all the social noise to reach you target audience with your campaign can be tricky, but not impossible.

A recent article at Small Business Trends profiled a small North Carolina farmer, Dan Moore, who has had a great deal of success with content marketing through a blog.  Every day as he takes his cattle to graze, he sits in a pasture and uses his smart phone or other mobile device to blog about his farming activities.

“Since it was public, instead of just creating a dry activity log I decided to add some humor to make our farm more personal,” said Moore. “People can buy from brands to make do but at the end of the day people buy from people.”  He also uses Microsoft Office 365 to stay in touch with his customers, but many organizations are behind the curve when it comes to digital marketing.

About 61 percent of companies surveyed in a recent Forbes study said they need to be more proactive about harnessing marketing data to improve product development and logistics operations.  Over 65 percent of executives said they need to do a better job of harnessing digital marketing technology to improve their campaigns.

“This study shows that many companies still have a long way to go to realize the full potential of digital marketing,” says Bruce Rogers, Chief Insights Officer and head of the CMO Practice for Forbes Media. “A trailblazing group of transformative companies is leading the way and achieving closer alignment between marketing and other departments. Others need to forge ahead or risk falling behind.”

With solutions like Microsoft Dynamics CRM organizations are now able to easily harness customer data and create automate campaigns around solid analytical data so they can deliver hotter leads to their sales team.  And with cloud based digital marketing tools, smaller organizations are able to compete in marketing arenas that would have been out of reach to them just a few years ago.

“The rapid shift to digital is providing businesses, across consumer industries, with more opportunities than ever before, to connect and engage with their customers,” Hiral Chandrana, VP & Global Business Head, Consumer Goods, Wipro Limited, the firm that partnered in the research with Forbes. “How well businesses are able to implement digital technology has a direct impact on business results and will keep them ahead of their competitors.”

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