Steve Foster's Profile

I am a business consultant working in New Zealand with over 12 years of experience consulting on CRM packages, my current role is the Product Manager for CRM. My current CRM package of choice is Microsoft CRM.

What is Naked CRM?

When I talk about naked CRM I am referring to a CRM system that is configured for the business user with the Customer in mind. Its all about keeping it simple and focusing on the needs and insights required by users to make it worthwhile to enter the data in, in the first place and then use it in their day to day work.