The Situation

Now, more than ever, we live in a customer experience economy. Your customers want more, they want it faster, and they want it all packaged into a high-quality experience.

Innovative businesses like yours understand this and are looking to streamline operations and improve the customer experience.

If you’re already working with our friends at Innovia, the odds are good that you’re well on your way when it comes to streamlining operations. Dynamics 365 Business Central is a fantastic solution for improving your accounting and operational efficiency, and the folks at Innovia are pros when it comes to helping you make the most of your ERP.

The Opportunity

But if you aren’t using CRM yet, you may still be missing out on streamlining your sales, service, and marketing—and you’re almost certainly missing out on opportunities to improve and standardize the customer experience!

Like ERP, CRM is designed to help you increase operational efficiency, but it also enables you to create better experiences at your marketing, sales, and support touchpoints. That means more leads become prospects, more prospects become customers, and more customers become regular customers. And that means more revenue and higher profitability.

The Risk

With all that in mind, it’s not surprising that CRM adoption is exploding as businesses are emerging from the uncertainty of 2020 and adjusting to meet the challenges of the customer experience economy in 2021 and beyond.

But adopting CRM is not a risk-free proposition. 40-70% of CRM initiatives fail within 12-18 months.

Those failures are costly, not only in terms of wasted money but in terms of wasted time: time your customers (and your competitors!) may have used to keep moving forward!

The Solution

So how do you know whether your team is ready for CRM?

At Azamba, we’ve been doing CRM for over 20 years, and in that time, we’ve identified some essential characteristics and patterns that point to CRM success.

And then, we built a tool to help you figure out where you stand: the CRM Readiness Quiz.

This quick and fun quiz will score your business based on your current technology, process, and investment strategies. Then, it will offer next steps to prepare for CRM success so you can deliver those consistent, high-quality experiences your customers demand.

Want to learn more about all that Azamba offers you to help you maximize your CRM success?

Learn More About Azamba