Since Microsoft announced the first annual Business Applications Summit, which kicks off on July 22, the Dynamics community has been awash in theories about the event's purpose, goals, and attendee experience.

The event, which represents Microsoft's most direct conference effort in the Dynamics 365 space in several years, is meant to reflect the direction of the company's business solutions portfolio, says Kati Quigley, senior director of marketing communications for Microsoft business applications.

"The event represents a transition and evolution from the Data Insights Summit...

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