Microsoft Value Added Distributor and Indirect CSP
QBS grouphas recently
acquired the majority of the sharesin her strategic partner
news was a good reason to set up an interview with Soren Fink
Jensen, CEO of 1ClickFactory, and Michael Hartmann, the CEO of QBS
group to explore the prospering relationship and this intensified
collaboration, along with the radical changes in today’s markets
for business applications including ideas on how partners should
Exactly what has happened with this recent
Soren: Until recent, 1ClickFactory was owned by three major
shareholders, being a private investor from Lithuania, the
management of 1ClickFactory and QBS group. QBS group entered into
our company as a shareholder back in 2017 up until present with a
minority share. With this collaboration, QBS group has acquired the
shares of the private investor and combined with their initial
share, the company now is the major shareholder in
As management of 1ClickFactory, we’re of course very happy that
the share of the private investor is bought by QBS group, as they
are supporting our business, and not by a random third party. We
will continue and intensify our strategic co-operation with QBS
group in a simplified setting with just two shareholders.
So our collaboration now moves from a ‘strategic alliance’ to a
‘strategic partnership enforced by ownership’.
What is the motivation of QBS group to make this move and
where does this fit into the strategy?
Michael: We’d like to see QBS group as the backbone for
Microsoft Dynamics 365 partners. Over the last few years we have
clearly moved away from the traditional model at the very beginning
of the company, which was taking care of the transaction part. Over
time we have extended our portfolio to also support our partners in
non-core activities like marketing, pre-sales and training. Today,
the whole Microsoft Dynamics partner channel is in a huge
transformation phase. One in which technical and functional
capabilities and capacities are more important than ever before!
Think about the transition of partner add-on solutions to
extensions [in Dynamics 365 Business Central]. But also, the
experience, methodologies, tooling and capacity you need to migrate
the huge worldwide Dynamics NAV customer base to Business Central.
We consider 1ClickFactory as the perfect strategic technology
partner for our company! But also for our current and future
partners – both VAR’s and ISV’s.
Now that QBS group owns the majority of the shares, the
financial results of 1ClickFactory will be consolidated into the
results of The IT Channel Company, the holding company of QBS
Why is it that 1ClickFactory and QBS group match so
Soren Fink Jensen
Soren: Both companies are true partner-focused
organisations. Both have a ‘Microsoft only’ strategy. And both
companies are laser focused on Microsoft Dynamics only. No other
Value-Added Distributor in the worldwide Microsoft channel can
claim this. Our deep functional and technical qualities and
capabilities combined with the sales and marketing skills of QBS
group plus their wide international distribution network create a
Michael: Our combined strengths, talent and capabilities
create a true ‘one stop shop’ for Microsoft Dynamics partners who
want to thrive in the new cloud era.
Soren, where is 1ClickFactory today as a company?