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Mixed reality product visualization and CPQ demonstrated at
Experlogix, maker of configure, price, quote (CPQ) solutions,
has enjoyed some notable successes in the last year, from a
mixed reality demoon the keynote stage at June's Microsoft
Business Applications Summit to a
majority investmentby Featheringill Capital. At the same time,
the company is expanding its global presence and adding marquee
clients alongside Microsoft.
MSDW spoke with Experlogix president Christian Stepien to learn
more about the company's efforts in the Microsoft space. He
discussed how the recent funding, the company's first, will benefit
their product development and strategic planning. The company has
thrived over the years by exercising restraint, Stepien explained,
both in terms of its finances and its disciplined approach to
If the company has acted conservatively until now, Stepien
believes it has served them well. He discusses the future of CPQ
technology as offerings like Dynamics 365 Product Visualize emerge,
as well the company's Microsoft channel presence and why the
company has succeeded while facing much larger competitors in the
MSDW: How will the recent investment by Featheringill
Capital change the company?
Christian Stepien: We've been organically growing since the
beginning. So we've been limited by the cash coming in and it's
always been a conservatively run organization [in terms of
financials]. By going with Featheringill we now have this much
stronger financial foundation that will support us, ensure our
longevity, and accelerate growth.
They're going to help us with our back office procedures, more
stringent financial controls, possibly some M&A to help
accelerate the growth of the company. So it's a very positive
Tell us about the importance of being part of the mixed
reality demonstration with Dynamics 365 Product Visualize and
Mailbu Boats at the keynote of MBAS 2019.
We were really excited about that. We've been working hard with
Microsoft for the last 2 months, it came together very fast. The
Product Visualize product has come together extremely fast. We were
talking with the HoloLens team late last year about mixed reality
experiences for customers coming into their dealerships to actually
configure a boat or a truck and see it in space. So this is the
first manifestation of that where we've actually built an
integration between Experlogix, the system the sales rep is using,
and the mixed reality, which is putting it in front of the
customer's eyes in real space to really experience it.
It's a more interactive experience. We built our own IP for 2D
visualization last year. We have customers using that for some
applications and that's built into our software. But the mixed
reality was something that we partnered with Microsoft on.
For mixed reality applications like Product Visualize, I think
it will take some time and there will be a little bit of a learning
curve. The MBAS event was the very first presentation of this
capability and we're going to work with Microsoft on the roadmap
for where we can go from here, how it can be exposed out to
partners and more marketing to get people excited about it.
Microsoft really wants to promote this technology and CPQ is a
great way to do it. It's a perfect use case for it.
What are the company's product development priorities going
Business Applications communities