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Microsoft reports that Dynamics 365 Business Central, its SMB
ERP solution for both cloud and on-prem, is growing at a triple
digit rate. There are more than one thousand partners transacting
Business Central, meaning the install base is above one thousand,
though Microsoft declined to provide a number. The number of deals
is thirty percent higher than a year ago, and deal size has
tripled, the company reported this week at the
Directions North America 2019 conference.
Sixty-eight percent of the product's revenue is coming from
North America, and Microsoft representatives told conference
attendees that the company is looking for ways to broaden the
market from inside the channel. For example, they have found that
Business Central win rates are much higher when a prospect is
already using Office 365 or Azure.
Microsoft's own SMB efforts will grow to include more focus on
identifying customers who are good candidates for Business Central
based on various criteria the company are analyzing, according to
Microsoft Business Applications partner lead Cecilia Flaumbaum.
Business Applications communities