NeuroscienceMarketing.com recently reported a study confirming that in e-commerce, the word “free” is as powerful as ever. An example showed how some Amazon.com customers reacted strongly to a free shipping offer, but another customer group wasn’t significantly swayed by a different $0.25 shipping offer.
While 25 cents for shipping a package is objectively a great deal (think about how much it costs just to mail a greeting card!), customers did not have nearly the same reaction to that as to the free deal.
B2B marketers can take advantage of this phenomenon as well. After all, you are still marketing to people who get excited by free offers. Here are some ideas of free offers that will help you snag some new customers:
If you have other free offer ideas, let us know! For more helpful marketing tips and information on effective marketing strategies for your business, go to www.lookingglassmarketing.com or visit the Marketing Know-How blog.
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