One of the most effective ways to implement better marketing is to learn from past experience. Marketing is a job of trial and error, but taking best practices and making them your own is a better place to start than from scratch.

The Partner Channel Magazine releases sales, marketing, and leadership tips each quarter for the Microsoft Dynamics Partner community to help Partners accomplish just that. When you feel like you’ve tried everything and the twinge of weariness kicks in, The Partner Channel Magazine comes through with a relatable article.

Now we’re taking that resource to next level and releasing The Partner Channel Magazine eBooks. The first one to hit the Microsoft Dynamics Partner scene is Marketing Articles of 2015. This eBook offers all the great marketing articles of 2015 in one place covering everything from social media to failed marketing campaigns. Marketing industry experts share their best tips and tricks you’ll need to make 2016 a great year.

Wanting to implement a better nurture marketing strategy? Read the three articles under that topic and learn where to pull top resources, create more content at a lower cost, and work with others in the channel.

Not only will you have marketing expertise at your fingertips from the past year, eBook sponsor, Crestwood Associates, LLC, shares a “Look Forward” into what you can expect in 2016. From embracing social media to a more interactive content marketing direction, you’ll have the tools to bring your marketing to the next level.

Download Marketing Articles of 2015, The Partner Channel Magazine’s first eBook and access all things marketing in ONE place for the rest of the year.


By Bethany Foyt, Marketing & Communications Manager at The Partner Channel