The trouble with social media in the B2B space is that it can be difficult to track and to show your management team how much traction you’re actually making. This has limited the amount of time companies are allowed to spend on their social media efforts, but one thing is certain: if you’re not active on social media, you’re behind the game.

There are free tools out there today that help you track your social media influence, so you don’t need to dip into your marketing budget until you figure out your best online opportunities. Try out these 5 tools to make your social media marketing efforts effective (for full tool explanations, visit this social media examiner):

1.       Klout: Klout determines your overall influence, providing basic graphs and a good-looking user interface.

2.       TwentyFeet: TwentyFeet pulls in data from Facebook and Twitter and presents it in graph form. The layout is made up of a set of graphs showing data from various time frames, such as last week, last month or last quarter.

3.       Crowdbooster: Crowdbooster determines when your posts will receive the most interaction and have the most influence on your audience and recommends the best times for you to tweet the following day. At the top of the dashboard, you can see one of the most useful features of the tool, Titled Recommendations.

4.       TweetStats: TweetStats allows you to enter any Twitter handle, so you can check multiple accounts or compare other users’ accounts to your own.

5.       My Web Career: My Web Career analyzes data from Twitter, Facebook, LinkedIn, Quora and web search results to determine your “Career Score.” This score is based on the size of your network, your overall social media presence, and the strength and reliability of your connections.

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