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Perceptions about Customer Experience Management (CEM or CXM) are similar to that of Customer Relationship Management (CRM) mainly because CRM was created to enhance the customer experience. And really, do we need to add another acronym to the software mix? Since the market insists and CEM or CXM solutions are starting to pop up, here’s a quick look into the differences and similarities of CEM/CXM compared to CRM.
It’s important to compare these options in relation to your business, but keep in mind that CRM has been around longer and the solutions, such as Microsoft Dynamics CRM have gone through a number of evolutions helping companies manage their customer relationships and improve their bottom lines. For more information about Microsoft Dynamics CRM, please contact us at Sikich.
By Jim Drumm with Sikich, Microsoft Dynamics CRM partner serving IL and MO
The Difference between Customer Experience Management (CEM or CXM) and Customer Relationship Management (CRM)…Is There One? is a post from: CRM Software Blog
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