While reading the September 2011 issue of Redmond Channel Partner, I ran across Jeffrey Schwartz’s article "Microsoft’s ‘Master VAR’ Program: Dynamics Franchising Revisited". For the past several months I know quite a few partners (big and small) have expressed interest in understanding more about this type of partner program.

As you all know, there is a lot of change at the moment in the market driven by the economy, customers buying behaviors, and disruptive innovation such as the cloud. All these changes have resulted in a high degree of uncertainty amongst partners and customers. Microsoft has reacted to these by introducing the new Microsoft Partner Network (MPN) that will be the foundation for our partners and Microsoft’s mutual success through this time of tremendous change. The introduction of MPN will continued to roll out through January 2012 and beyond, and as a reminder, there are also upcoming certification requirements Microsoft Dynamics partners need to address by October 1, 2011.

Due to the impact of the new Microsoft Partner Network requirements, a potential option for partners moving forward could be participation in the Microsoft Dynamics Master VAR Program. But, we know many of you have questions regarding the program, therefore, we are inviting you to hear the complete story by joining us on an upcoming web seminar happening on Tuesday, September 27, 2011 at 11:00am Pacific.

Microsoft will launch the Master VAR program for Microsoft Dynamics channel partners this month. Master VAR is a unique partnership model designed to strategically drive growth for resellers and Microsoft through effective intra-channel partnering. Please join us to learn more about the program, whether it’s right for you, and how to participate.

Register for this web seminar on the Partner Learning Center.

--Kevin