For public agencies, Microsoft Dynamics CRM integration success starts with smart strategy

Public sector agencies are facing increasing pressure to cut costs while improving services. To accomplish those goals, organizations are turning to Microsoft Dynamics CRM to replace legacy IT environments. At a recent online meeting of CRMUG, Libby Bishop, the Public Sector Sales Manager for Scribe Software, shared how data integration can drive the success and user adoption of new CRM systems. With a 360-degree view of their constituents, agencies can effectively communicate and collaborate to deliver services, Bishop said

"So whether the information is from a single agency or you're collaborating across agencies, the CRM system is only going to be as useful as the data that's in it," Bishop said. "So integratio...

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