Microsoft Dynamics has a Ford Truck problem

A few years back, Ford was under pressure to improve their fuel economy. The Ford F150 pickup truck was, and continues to be, the best-selling vehicle, car or truck, in the United States. For years, owners would periodically upgrade their truck to the newest F150 with the next generation V-8 engine under the hood and give no thought to competing trucks. But it's hard to improve fuel economy when your flagship product is a steel beast being pulled along by 8 cylinders. It also didn't help that there were world class competitors like Chevy and RAM waiting to pounce on every little mistake. Still, the world was changing.

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