With focus on customer experience, omni-channel fulfillment comes front and center

Omni-channel retailing may have joined the broader business lexicon last year, but 2014 could be the year that the concept comes front and center for a larger number of ERP users looking to meet customer expectations and gain better footing in the multi-channel business environment.

Still a relatively new approach to the consumer experience, omni-channel focuses on making products available via mobile, computer, bricks-and-mortar retail, direct mail, and other channels in a seamless and intentional manner. The idea is that the consumer who orders a product online, exchanges it at the store, and then orders another one via a mobile device, gets the same experience across all of the channels. This streamlined approach is a big step (or three) beyond the early days ...

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