BI: Data collection is easy, but productizing it makes it actionable

Collecting data from disparate sources is just one half of the challenge of the typical Microsoft Dynamics customer. The other half is how to glean insights from that data to differentiate and grow the business.

The key to deriving those insights lies with automated consolidation of data, then transforming it for analysis into data products, says Stacey Goff Johnson, marketing director at ZAP Business Intelligence. Johnson’s colleagues

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