Assess your next CRM investment in the context of digital transformation

In school we were taught "change is the only constant," and this lesson holds true in the case of digital transformation within organizations. We all know and fear change to some degree. We know there will be both known and unknown degrees of risk and of planned and unplanned changes.

As was discussed by my colleague here, social CRM technology has the potential to revolutionize your organization - if you target your customers correctly. That means loads of innovative and evolving ideas must be brought up with involvement from many sides. New f...

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