2010 Sales 2.0 Conference San Francisco Access Hoover's Integration, Skype Dialer & User Performance Report with Microsoft CRM

Frank Lee

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I am attending and looking forward to the 2010 Sales 2.0 Conference in San Francisco. I am a huge fan of the current cloud computing trend and how it shapes the direction of our beloved CRM ecosystem. In fact - Microsoft Dynamics CRM Online was the first Microsoft business solution application to run on the cloud and I am very excited on where it is heading - more cloud "effects". One such example is our Microsoft Dynamics CRM Outbound Telemarketing 2.0 solution - runs 100% on the cloud 24x7, globally accessible, no server software installation or update needed.

Our Microsoft Dynamics CRM Outbound Telemarketing 2.0 solution starts with real time integrated marketing data intelligence from Access Hoover's, a Dun & Bradstreet (D&B) company. Access Hoover's gives users valuable breadth and depth of information: use it to target new prospects, develop insightful relationships, and close deals. With a few button clicks - Access Hoover's supplies the specific set of Accounts, Contacts, or Leads matching the Marketing Campaign's target demographics into the Microsoft CRM system (no separate import process needed - it's fully integrated).

As the telemarketing team members login to Microsoft CRM - each member is presented with their assigned list of Contacts or Leads to work on. Then with just single mouse click using our Skype VOIP Phone Dialer - the telemarketing agents can dial the Contact or Lead's phone number to connect and work their magic.

At anytime, managers can obtain real time insight on how their Outbound Telemarketing team is doing by using our User Performance Report - how many leads have been contacted vs still needing to call, how many leads have been converted to an opportunity, % of leads converted vs. the total, current performance vs. last week, etc.