Pandora Jewelry and Dynamics CRM Video Case Study

Pandora Jewelry and Dynamcis CRM are a match made in heaven.  Check out the video below to see how Microsoft Dynamics CRM helped a Pandora expand and become a global leader in the industry.

“We’ve moved from a little jewelry company that was just trying to sell product, into the third-largest jewelry brand in the world,” said  Laurie McDonald, Director Wholesale Sales, Pandora.  “The biggest change that we’ve had with the exponential growth is keeping up with all of the information that we need, making sure that the right people have the right information, and making sure that we continue to change with the needs of the consumer. Our whole customer relationship management program is built on Microsoft Dynamics.”

Microsoft Dynamics CRM is Pandora’s “internal one-stop shop” for information about its accounts. Dynamics CRM is integrated into both Pandora’s ERP system and its Microsoft Azure Retailer portal. Pandora’s Consumer Affairs, Customer Service, Marketing, Sales and Visual Merchandizing teams all have access to the system and they can all share information. And franchisees can access the system via the portal. “The ultimate goal for Pandora is to be the most recognized and loved jewelry brand in the world, and Microsoft Dynamics CRM helps us get it right,” says Laurie McDonald, Vice President of Sales, Pandora.

Watch the video to see how Pandora Jewelry and Dynamics CRM are a match made in heaven.

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