Microsoft and Adobe build on partnership with integration of Adobe Experience Manager, Dynamics 365

Microsoft's relationship with Adobe took another step forward today as the companies announced integration of Adobe Experience Manager with Microsoft Dynamics 365. The new offering aims to provide "hyper-personalized engagement" by connecting more marketing content and data with CRM-related data and activities.

In joint announcements, the companies are emphasizing the integration as a way to bring together vast sets of data that traditionally separate the marketing and sales roles. Adobe offered the example of a woman shopping for a gym membership online. If the b...

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