Microsoft and Adobe build on partnership with integration of Adobe Experience Manager, Dynamics 365
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Microsoft's relationship with Adobe took another step forward today as the companies announced integration of Adobe Experience Manager with Microsoft Dynamics 365. The new offering aims to provide "hyper-personalized engagement" by connecting more marketing content and data with CRM-related data and activities.
In joint announcements, the companies are emphasizing the integration as a way to bring together vast sets of data that traditionally separate the marketing and sales roles. Adobe offered the example of a woman shopping for a gym membership online. If the b...
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