Why Microsoft's Capptain acquisition could improve Dynamics ERP and CRM mobility

Lost somewhat in other hubbub last week was Microsoft's acquisition of Capptain, a response marketing solution provider with tools to help mobile and web apps analyze user behavior, and respond by pushing targeted messages, announcements, information, or offers.

"Capptain will bring a vital new element to our end-to-end story for mobile app development - real-time user and push analytics," wrote Microsoft's Omar Kahn in a blog post announcing the acquisition. "With Capptain's solution, organizations can analyze customer and employee behavior in real-time, and respond by pushing targeted messages, announcements, information or offers."

Based on the company's own description of th...

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