How to configure retail customer loyalty features of Microsoft Dynamics AX 2012 R3

In this article we will explore how the Customer Loyalty functionality works in Microsoft Dynamics AX 2012 R3. For the purposes of this article, we will discuss a hypothetical company, Ville Stores, a retailer that deals in beauty products.

Ville Stores has recently implemented a Microsoft Dynamics AX 2012 R3 Retail and POS solution. Now they want to leverage the Customer Loyalty functionality that comes out of box in Dynamics AX 2012 Retail. Ville Stores offer a 2% discount on its specific eye makeup products under a base loyalty program. There are two further tiers (Silver, Gold) in the loyalty program that the customer can qualify for. Customers who qualify for the Silver tier will get a 5% discount on all the eye makeup products, while for Gold tier the disc...

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