Microsoft acquires Parature, adding multi-channel customer service to Dynamics CRM

Microsoft has acquired customer service software firm Parature. TechCrunch puts the sale price at $100 million and reports that the company will continue to run independently. Microsoft representatives have made no official statement yet but will be making a statement on this development soon.

As we reported in March of last year, customer service has long been an area Microsoft was looking to bolster.

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