NBA Team Reboots Customer Engagement with Microsoft Dynamics CRM Upgrade, Data Management Refresh

The NBA's Oklahoma City Thunder have a reputation for fostering strong relationships with their fans - and for selling out games. When we last wrote about their successes in late 2014, the team had embraced a customer engagement philosophy that it supported with systems including Microsoft Dynamics CRM. The efforts yielded consistently high satisfaction metrics and helped them sell out home games all season long.

"They do things differently in Oklahoma City than in ...

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