Microsoft Dynamics GP and CRM Case Study Knoxville Chamber of Commerce

The Challenge, Issue, and Resolution: Dynamics GP and CRM Case Study

Representing over 2,000 member businesses, the Knoxville Chamber is the leading voice for business in Knoxville and beyond. With the goal of becoming America’s Best Business Address, the Chamber needed an efficient way to help member businesses identify areas of weakness and develop corrective action plans to help them grow.

With the help of LBMC Technologies, LLC, the Knoxville Chamber was able to create a tool called “Chamber Member MD” by implementing Microsoft Dynamics CRM and Microsoft Dynamics GP. The tool was designed to help small business owners identify potential hazards that might be in the way of achieving their full potential, and then offer customized recommendations to ensure they avoid those hazards.

The Chamber was also able to launch an online interactive business directory called iKnowKnoxville.com.  The resource is fed data from Microsoft Dynamics CRM. The directory is search engine optimized and allows member businesses to create customized pages that include videos, slideshows, coupons and more.  This further highlights their unique business proposition and supports the local economy.

“The customer service support process that used to take 15 hours each week has been reduced to one hour each week, and the Chamber is able to be more relevant to businesses by providing these individualized resources,” says Mark Field, Senior Vice President of Membership. “This benefits us because we are providing much-needed resources to our members, and it benefits our members by allowing them to focus on doing what they do best-running their businesses.

“We intend to upgrade to Microsoft Dynamics CRM 2011 and Microsoft Dynamics GP 2010 R2,” said Field. “These improvements will ensure that the Microsoft Dynamics implementation will continue to grow with the Chamber, and I’ve told my peers that Microsoft should be considered for chambers across the nation.”

Stacy Schuettler, President of LBMC Technologies, and a Chamber member is just as enthusiastic about the relationship.

“We enjoyed partnering with the Knoxville Chamber to deliver added value to their membership. We have a vested interest since we experience firsthand the Chamber’s dedication to helping our community,” says, Schuettler.  “LBMC Technologies listened, offered solutions, and then worked alongside the Chamber to execute those solutions.

“Chamber members will now have access to a wide variety of tools and resources designed to address the growing needs of the members,” says Schuettler.

Get the full Microsoft Dynamics GP and CRM case study below and see how LBMC helped the Knoxville Chmaber of Commerce.

The post Microsoft Dynamics GP and CRM Case Study Knoxville Chamber of Commerce appeared first on goERPcloud.