Service Industry Focus: Advertising, marketing & PR, powered by Microsoft Dynamics AX

Just how is Microsoft Dynamics AX, the workhorse for manufacturers and distributors, suited to ad agencies? Or the marketing communications (or marcomm) agencies that flood Twitter and Facebook and issue press releases?

Those are strictly service-industry organizations, offering no durable goods. Their products are web-ads (and click-throughs), viewer impressions during "Modern Family," and press-release pickups and impressions - among dozens of other products.

But each campaign represents a discreet project, and project lifecycle management is one of several strengths of Dynamics AX 2012 and now Dynamics 365 for Operations (formerly AX7). Projects in any services industry (be it advertising, architecture, legal) depend upon the proj...

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