Why Microsoft Dynamics partners should join the CSP Program

Recently, we hosted a webinar that brought together Microsoft Dynamics CRM partners across North America. To get feedback from attendees, we asked the audience a simple question: Are you familiar with Microsoft's Cloud Solution Provider (CSP) program?

The result was quite astonishing. More than 85% of attendees (seasoned Dynamics CRM partners) either had no idea what the CSP was or were fuzzy about the subject.

When we questioned partners who did know about the CSP program, most told us they were not interested in it.  "Why resell licenses when I can make more money by focusing on my service business?"

This feedback made us realize we had to explain what the CSP was and the benefits of the program. Hopefully, by the end of this ar...

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