Microsoft talks up Dynamics CRM strengths for banking sector

At the Sibos global banking event in Boston this week, Microsoft Corp. highlighted leading banking institutions that are choosing their technology solutions, including Dynamics CRM.

According to Microsoft, more global system integrators are building out financial-service-specific solutions on top of Microsoft Dynamics CRM to deliver industry-specific solutions tailored to the needs of banking organizations.

RBS-NatWest is one example of a banking organization that is already using Dynamics CRM to put the customer at the center of its business.

"NatWest Business Banking uses Microsoft Dynamics CRM, providing its employees with a unified and highly detailed customer view," said David Russell, head of CRM services, RBS-NatWest,

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