With Microsoft’s Parature acquisition, Dynamics CRM modernizes its customer service story

Microsoft announced today that it has a definitive agreement to acquire cloud-based customer engagement software company Parature. News of the acquisition started emerging yesterday.

Noting the strength of Parature's multi-channel customer service capabilities, Dynamics CRM corporate vice president Bob Stutz wrote today that it is "a perfect complement to the existing Microsoft Dynamics CRM customer care offer...

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