I was getting the above error while running one of the custom SSRS report inside CRM 2011.

To resolve this issue I had to follow these steps
- Start SQL Server Management Studio
- Expand Security, then expand Logins
- Select and right click the account under which the SQL Server Reporting Services is running.
- Select User Mapping and select YouOrg_MSCRM database and specify following role membership
- CRMReaderRole,
- db_owner
- public.

Hope it helps.
Filed under: CRM, CRM 2011, Microsoft Dynamics CRM, SqlServer Reporting Services Tagged: CRM, CRM 2011, CRM 4.0, CRM SQL Reporting Services, Microsoft Dynamics CRM
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