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The Retail Industry Can't Survive Without Business Intelligence - And Here's Why

David Gumpert Profile Picture David Gumpert 1,290

I recently visited a mobile phone retail store in Shanghai and saw an impressive array of phones on display. On closer inspection, I noticed only 2 brands were widely recognized as being sold globally and at least 5 brands were available exclusively within China. I picked one of them up - it was light, chic and incredibly sleek. The retail display was a dazzling sight, full of icons that looked similar to the world's most popular brands. The price was unbelievably affordable, too - less than a fifth of what you'd pay for an unlocked phone in the U.S.

There was just one issue (that likely saved my marriage in the process): it wasn't compatible with networks outside of China. The sales lady explained that it's only a matter of time before they overcome this ne...

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