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ExactTarget Announces New Email Marketing Integration with Microsoft Dynamics CRM Online

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ExactTarget, a global email marketing and interactive marketing provider, announced a new integrated solution to enable organizations to power marketing campaigns directly from Microsoft Dynamics CRM 2011 Online.

The integration lets Dynamics CRM clients create, send, track and automate targeted email marketing campaigns directly from Dynamics CRM Online.

The integration with Microsoft Dynamics CRM Online and ExactTarget lets organizations use customer data housed in Microsoft Dynamics CRM Online to create targeted email marketing campaigns to convert more inquiries into qualified leads and qualified leads into sales, as well as create life cycle marketing and automated alerts and notifications, according ...

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