Successful Cloud Partners 2.0

Cloud partners outperform their peers according to a recent IDC whitepaper, Successful Cloud Partners 2.0.  Interviews conducted the study seem to confirm the fact that cloud-oriented Microsoft partners significantly outperform their peers, achieving higher gross profit, higher growth, and a higher new customer acquisition rate.

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IDC and Microsoft pared up with Microsoft partners to understand profitability and success in the cloud. Insight from this IDC research report reveals the proven potential of leading with the cloud, and provides helpful advice from top-performing partners. Highlights of the report include:

As partners plan their cloud strategy, they will need to use the solutions they are selling to create case studies. While the cloud landscape continues to mature, it is increasingly important to stay on top of cloud trends so that partners can stay ahead of market demands and competition.

Despite rapid adoption, the cloud is still relatively new, and the technology landscape is changing weekly if not daily. This has created many “gaps” in the cloud space as compared to traditional technologies where there has been time for the market to stabalize.

“There are gaps in knowledge, understanding and capability – but our job is to stay ahead of the curve. It’s why we invest in this area,” said Jeff Dunmall, President of partner group Imason.

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