lead nurturing problems are painful for the entire sales process, that’s true, but it can be pretty daunting to track communication with a few hundred leads per a salesperson. This where you could go an extra mile and add up another function to a CRM platform to automate identification of lead nurturing problems like lack of follow-ups, overdue calls, too wide gaps between communication sessions and more. I’ve discussed this in more detail, specifically for B2B companies: www.scnsoft.com/.../crm-as-your-watchdog-or-how-to-automate-identification-of-lead-nurturing-problems