IMA, Microsoft join forces to advance digital marketing education in Dynamics CRM partner ecosystem

Microsoft announced this week that it is teaming up with the Internet Marketing Association (IMA) to deliver its online Certified Internet Marketer (CIM) education program to Microsoft Dynamics business partners and employees.

Participants in the CIM program will be introduced to a wide range of interactive marketing programs including an overview of internet marketing, online acquisition, online conversion, online retention, online analytics, and data-driven marketing, according to IMA officials. It will also...

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