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Dynamics 365 Community / Blogs / MSDynamicsWorld.com CRM News / Microsoft Adds Marketing Au...

Microsoft Adds Marketing Automation to Dynamics CRM with MarketingPilot Acquisition

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Microsoft CVP for Microsoft Dynamics CRM Bob Stutz today announced that Microsoft has acquired marketing automation firm MarketingPilot.

"More and more, marketers are being asked to drive the overall strategy and execution of customer interactions across multiple channels and touch points, and to measure ROI on those interactions," Stutz wrote in his first blog post to the CRM Connection blog. "As part of these industry trends and emerging business opportunities, I am ...

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