Microsoft Sports Digital Platform as a Service aims to lower the digital transformation barriers of a lucrative niche industry

Microsoft recently announced its Microsoft Sports Digital Platform (MSDP) solution as a service (which it calls MSDP SaaS). The platform is aimed at driving digital transformation at sports organizations, with tools to deepen fan engagement through rich experiences (both in and away from sports venues), and with custom content; all while increasing monetization opportunities and value to sponsors and third parties.

Sports fandom is increasingly a multiscreen experience. Microsoft estimates that sports fans consume an average of 10 hours a week on TV, while 45 percent follow on a second screen, be it tablets or smartphones. And that is just during a game or match; fans spend countless hours engaging with a brand in the off hours, via apps, social media, video conte...

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