Tribridge introduces cloud channel program that's heavy on strategy and support

Microsoft's cloud-first mindset hasn't evolved in a vacuum. One of the notable trends at Worldwide Partner Conference 2014 (WPC) has been the accelerated push by cloud early-adopters in the Microsoft Dynamics space to position themselves as the service providers of choice for the rest of the channel, offering an accelerated path, support and simplification - for a price.

As Microsoft has made its case for partners and users adopting Dynamics ERP and CRM in the cloud, they have distinguished between three main approaches to the opportunity - do-it-yourself, managed services, or bundled solutions. And there already examples of each being held out by Microsoft. To some extent, they would like to see more partners develop end to end cloud expertise. But there is also a n...

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