Why Lead Management Is The Best Feature of Microsoft Dynamics 365 for Marketing

When Microsoft Dynamics 365 for Marketing preview was announced, I was not sure the features would be relevant for companies who are not very marketing savvy. However, when I saw the lead management features, I quickly changed my mind.

What Microsoft Dynamics 365 for Sales Is Missing

Most lead generation teams currently use Microsoft Dynamics 365 for Sales to keep track of their activity and give leads to salespeople. However, it does not meet some requirements and there is a need to create many custom fields to keep track of which ones telemarketing needs to contact, their readiness for sales and the products or services they would be the most interested in.

How Will Lead Management Will Help Lead Generation Teams

To begin, lead generation team will have a module that was designed just for them and a space away from the leads of the sales team, which will reduce administrative overhead and confusion.

Then, the IT team and the lead generation team will be able to sit down together and discuss the lead scoring model. This will be a life saver for the telemarketing team, who will be able to focus their energies on the most promising leads. We will be able to keep track of various engagement options based on their scores and various other factors.

Another great piece of the puzzle is that Microsoft Dynamics 365 for Marketing enables companies to keep track of who is visiting their website, create analytics and determine if that visitor can begin their customer journey.

Finally, LinkedIn will be integrated to Microsoft Dynamics 365 for Marketing and will help to get the relevant decision makers interested in the products and services your company has to offer.

As you can see, Microsoft Dynamics 365 for Marketing has something to offer for every company, even if you never thought it had something to offer you.