Dynamics Introspective: Will marketing acquisitions change CRM competitiveness?

CRM market watchers seem to agree that Salesforce's plan to acquire ExactTarget represents an important new consolidation move by a major CRM vendor. But questions around how and when ExactTarget will really begin to help Salesforce, and how it might impact Microsoft and other CRM competitors have already become a point of debate.

What does it mean for marketing software vendors?

Research the popular email marketing and marketing automation platforms and you'll find that they can all integrate (in some way) with the major CRM vendors.  So while ExactTarget has plenty of Salesforce customers already, they also have Dynamics CRM, Sage, SAP, and SugarCRM customers...

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