Demand forecasts - also termed sales forecasts - often provide a key element of the Sales and Operations Planning (S&OP) game plans for stocked products. Effective use of demand forecasts involves several interrelated issues, such as the relevant time increments and due dates, forecast consumption policies, and master scheduling logic. Many firms have struggled with these issues, and they experience problems in coordinating supply chain activities.
As the second of a two-part article, this article builds on the basics of demand forecast information and forecast consumption logic covered in Part 1. It provides additional suggestions for using dema...

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