Data integration remains in focus, but key success factors need more attention

The recent acquisition of ExactTarget by Salesforce has many potential implications for the CRM software marketplace. For ISVs, the deal is further evidence of the consolidation of business system providers and suggests, among other things, the need to increase the relevance of their apps through easy, effective integration, according to experts.

A new report from Scribe Software, which surveyed over 900 businesses worldwide,  puts forward...

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