Like
Share
ReportThis coming week we are introducing our Nurture Marketing Solution adder to our Email2CRM application. Email2CRM integrates Dynamics CRM 2011 and the VerticalResponse email system to provide a sophisticated approach to business class email marketing with Google Web Analytics.
What is Nurture Marketing? The underlying component of a process to ‘nurture’ a lead or a new customer is founded on the principal of drip email marketing.
Wikipedia defines Drip Email Marketing as follows:
“Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follow a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient.”Our new add-on to the core Email2CRM system allows you to do just that. Leveraging the funcationality of the Static and Dynamic Marketing list tools in CRM you can define a list of recipients or characteristics of recipients that you want to email. Once associated with a campaign those individuals will receive the sequence of emails at the scheduled time over the designated time period. Should someone be removed from the marketing list because they no longer fit the criteria they will no longer receive any emails in the sequence.
During the week of March 12th we have several webinars to demonstrate how this solution works. Sign up for an Informational Webinar Today!
As a start take a look at how the system is managed via the new Nurture Marketing Campaign custom entity. Click on image to display full size.
This solution works with both CRM 2011 Online, CRM 2011 Partner Hosted, and CRM 2011 OnPremise IFD mode.
*This post is locked for comments