Programming Salesforce Marketing Cloud

Learn how to integrate with marketing cloud using API, build custom Journey Builder activities and custom APPs in a platform agnostic way, then implement these concepts using APEX programming language within Salesforce site.

The following topics on marketing cloud integration and custom components are covered in this book:

• Marketing Cloud Package
• Custom Journey Builder Activity
• API Integration (Server to Server & Web App)
• Custom Marketing Cloud App
• Server Side JavaScript

Tips, patterns and special considerations will be introduced when using APEX in sales cloud to implement these concepts, for example:

• how to serve custom activity configuration file;
• how to expose less REST service and write less APEX class and at the same time achieve right level of encapsulation;
• how to decode JWT passing from marketing cloud Journey Builder;
• how to build user interface and allow marketing cloud users without sales cloud account to access;
• how to display visualforce page inside marketing cloud iframes
• how to set up the right architecture.

Purchase: https://www.amazon.com/dp/1092718796

Website: https://marketingclouds.co/